互聯網公司的幾種銷售模式

銷(xiao)售(shou)的(de)工(gong)作(zuo)在(zai)大(da)多(duo)數(shu)人(ren)的(de)眼(yan)裏(li)一(yi)直(zhi)是(shi)被(bei)認(ren)為(wei)很(hen)低(di)級(ji)的(de)工(gong)種(zhong)，很(hen)多(duo)人(ren)都(dou)是(shi)在(zai)工(gong)作(zuo)實(shi)在(zai)難(nan)找(zhao)了(le)才(cai)找(zhao)銷(xiao)售(shou)類(lei)的(de)工(gong)作(zuo)，更(geng)加(jia)使(shi)得(de)人(ren)們(men)對(dui)銷(xiao)售(shou)的(de)工(gong)作(zuo)有(you)偏(pian)見(jian)。而(er)實(shi)際(ji)上(shang)任(ren)何(he)一(yi)個(ge)公(gong)司(si)的(de)管(guan)理(li)者(zhe)都(dou)不(bu)得(de)不(bu)承(cheng)認(ren)公(gong)司(si)的(de)主(zhu)要(yao)收(shou)入(ru)都(dou)是(shi)銷(xiao)售(shou)團(tuan)隊(dui)創(chuang)造(zao)的(de)，很(hen)多(duo)小(xiao)企(qi)業(ye)的(de)老(lao)板(ban)就(jiu)是(shi)很(hen)優(you)秀(xiu)的(de)銷(xiao)售(shou)人(ren)員(yuan)。

     互聯網企業更是避而不談銷售（提供域名主機網站的基礎網絡服務商除外），tamenzhengtiandouzaidatanyinglimoshi，shichangyingxiao
，tamendesilujiushiwangzhanmingqidachuquleqianziranjiulaile。shishishangdabufenqiyedoudengbudaonayitianjiuyijingdaobile。

    yincihulianwangqiyedaduohulvelexiaoshoudezhongyaoxing
，zheyudabufenchuangyezheyaomeshizuojishuchushendeyaomejiushizuocehuayunyingchushendeyouguan
，xiaoshouzaitamendeyanlishihendijidegongzuogenbenbushihehulianwangzheyangyigegaokejilingyu。erkankannaxiechenggongzhewangwangdoushixiaoshouyunyongdefeichanghaode，biruelibaba，3721，攜(xie)程(cheng)等(deng)企(qi)業(ye)，無(wu)不(bu)是(shi)把(ba)客(ke)戶(hu)放(fang)在(zai)第(di)一(yi)位(wei)，他(ta)們(men)思(si)考(kao)的(de)是(shi)如(ru)何(he)簽(qian)更(geng)多(duo)的(de)客(ke)戶(hu)，如(ru)何(he)為(wei)客(ke)戶(hu)提(ti)供(gong)更(geng)好(hao)的(de)服(fu)務(wu)，而(er)不(bu)是(shi)如(ru)何(he)使(shi)網(wang)站(zhan)流(liu)量(liang)增(zeng)大(da)，排(pai)名(ming)上(shang)升(sheng)等(deng)。

      銷售就那麼幾種形式，互聯網企業也不例外：

1.直接麵對客戶進行銷售（直銷）
    比bi較jiao適shi合he麵mian向xiang中zhong小xiao企qi業ye提ti供gong服fu務wu的de網wang站zhan，比bi如ru行xing業ye門men戶hu，網wang絡luo營ying銷xiao產chan品pin等deng等deng，主zhu要yao形xing式shi是shi電dian話hua營ying銷xiao，即ji請qing大da量liang的de銷xiao售shou人ren員yuan針zhen對dui目mu標biao企qi業ye客ke戶hu進jin行xing大da量liang的de掃sao蕩dang將jiang客ke戶hu簽qian進jin來lai，然ran後hou再zai通tong過guo市shi場chang的de推tui廣guang和he顧gu問wen式shi的de服fu務wu為wei企qi業ye帶dai來lai真zhen正zheng的de效xiao果guo。典dian型xing案an例li就jiu是shi阿e裏li巴ba巴ba，現xian在zai百bai度du也ye漸jian漸jian的de做zuo直zhi銷xiao了le。

2.渠道代理製
   這zhe種zhong方fang式shi適shi合he的de企qi業ye跟gen上shang麵mian的de一yi樣yang，隻zhi是shi渠qu道dao的de方fang式shi更geng容rong易yi快kuai速su拓tuo展zhan市shi場chang
，采cai用yong區qu域yu代dai理li機ji製zhi，找zhao當dang地di有you經jing驗yan的de銷xiao售shou型xing公gong司si進jin行xing客ke戶hu營ying銷xiao，缺que點dian就jiu是shi犧xi牲sheng了le部bu分fen利li潤run，同tong時shi由you於yu不bu能neng直zhi接jie麵mian對dui客ke戶hu，再zai提ti供gong服fu務wu上shang會hui滯zhi後hou和he不bu周zhou到dao，導dao致zhi部bu分fen客ke戶hu不bu滿man意yi。典dian型xing的de就jiu是shi以yi前qian的de3721
，域名和門戶搜索等。

3.大客戶銷售製
   zhegezhuyaojiushidadeguanggaokehu，buxuyaotaiduodexiaoshouyuanzhuyaozaijing，meigexiaoshouyuandouhuibeijibaiwandexiaoshourenwu
，zhuyaomianxiangdaqiyedeguanggaokehu，menhuwangzhandewangzhanguanggaojibendoushizheyang，youshaobufenshidailizhi。zhezhongdetedianjiushizhizhenduishaoliangkehu，duixiaoshourenyuanyaoqiujiaogao，youyixiexiaoxingdexingyewangzhanjiushicaiyongmianfeihuiyuangaojiaguanggaodexingshi
，yinianzhiyoumeiyoukehuyiyangnianshourushangbaiwan。zhezhongfangshiduiwangzhanyaoqiuyejiaogao，xuyaoyouyidingdezhimingduhexingyelingdaodiweicaikeyimaidechugaojia。

    還hai有you其qi他ta的de銷xiao售shou模mo式shi這zhe裏li就jiu不bu列lie舉ju了le，很hen大da一yi部bu分fen都dou是shi與yu傳chuan統tong企qi業ye相xiang結jie合he的de業ye務wu並bing不bu完wan全quan依yi靠kao於yu互hu聯lian網wang

，而er這zhe種zhong方fang式shi生sheng存cun的de互hu聯lian網wang企qi業ye也ye不bu少shao
，網wang站zhan對dui他ta們men來lai說shuo隻zhi是shi一yi個ge平ping台tai，主zhu要yao收shou入ru都dou在zai線xian下xia。